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For this recipe for success you will need:

• One script
• One radio background talent
• One studio set up
• One Professional read
  

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  Mix it all up with a need to push the product and sound professional and you have the Medium Sell. While we don’t use the terms soft sell, hard sell, medium sell etc. that often anymore, the styles of reads are still heard today. SO instead of thinking of your deliveries in styles, start thinking of them in terms of characters. You have your professional type characters like teachers, public speakers, bosses etc. for the medium sell.